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20 PPC Advertising Secrets Google Doesn’t Want You To Know About

Did you know that 65% of customers click on PPC Google ads?

Google Ads can be incredibly effective, but it’s hard to know how to use them without spending a lot of money on trial and error.

Even the best PPC campaigns can quickly spiral out of control if you’re not using the right techniques. And if you’re not using Google Ads at all, you’re missing out on a huge source of potential traffic.

But don’t worry. Keep reading because our guide will show you how to set up your first campaign, target your customers, and get the most out of your advertising budget. You’ll learn all the secrets that Google doesn’t want you to know about!

1. Quality Score Is a Mystery

Google tells us that Quality Score is based on three factors: click-through rate (CTR), relevance, and landing page quality. However, many PPC experts believe that there are other factors at play, such as account history and spending.

No one knows for sure how Quality Score is calculated, which makes it hard to optimize for.

2. You Can Target Competitors’ Keywords

Google Ads is a powerful tool that can help you to reach your target audience. However, it can also be used to target your competitors. Just add their URL to the “Display Network tab” under “Placements.”

This allows you to serve ads on websites that your competitor is advertising on. This can be a great way to steal market share from your rivals.

However, it is important to use this tactic sparingly and only target keywords that are relevant to your business. Otherwise, you risk wasting money on irrelevant traffic.

3. Dynamic Search Ads Are Tricky

DSAs are a type of Google Ad that is generated automatically based on your website’s content. They can be a great way to reach new customers, but they can also be tricky to set up and manage.

The key to success with DSAs is to have a well-structured website with clear, concise titles and descriptions. This will help Google understand your site and match your ads to the right searches.

Once you have your DSAs set up, you’ll need to monitor them closely to make sure they’re performing well. This means checking your click-through rates and conversion rates regularly, and making changes as needed.

With a little effort, DSAs can be a great way to drive new traffic to your site.

4. Negative Keywords Are Essential

The use of negative keywords is an essential part of effective PPC management. By ensuring that your ads do not show up for irrelevant searches, you can avoid wasting your budget on clicks that are unlikely to convert.

Additionally, a high-quality Score is important for maintaining a low cost per click and a good ad position. Therefore, adding negative keywords can help you to improve your campaign performance and get the most out of your PPC advertising budget.

Of course, it is important to choose your negative keywords carefully so that you don’t accidentally exclude relevant traffic. But with a little careful planning, the use of negative keywords can be a powerful tool for improving your paid PPC ads results.

5. You Can Use Custom Columns to Track Conversions

Custom columns are a great way to track conversions in Google Ads. By creating a custom column, you can specify which keywords are converting.

This is extremely valuable information, as it allows you to measure the success of your campaigns and determine which keywords are most effective. In addition, custom columns provide an easy way to keep track of your conversions.

Simply create a column for each campaign, and then add the relevant keywords. This will help you stay organized and ensure that you’re able to track all of your conversions.

6. You Can Target Specific Devices

You can target specific types of devices in your Google Ads campaigns. This allows you to reach people who are using a particular device, such as a smartphone or tablet.

You can also target specific operating systems, such as Android or iOS. This is a great way to reach people who are using a particular type of device.

By targeting specific devices, you can ensure that your ads are seen by the people who are most likely to be interested in them.

7. Location Extensions Are a Must

Location extensions allow you to add your business’s address and phone number to your ad. This is a great way to make your ad more relevant to potential customers who are searching for businesses in your area.

8. Ad Scheduling Is Important

Ad scheduling is a great way to control when your ad is shown. By specifying when your ad should be shown, you can make sure that it is only shown when potential customers are most likely to be searching for your product or service.

This can help to maximize the effectiveness of your ad campaign and ensure that you are getting the most value for your money. Ad scheduling is also a great way to avoid overspending on your advertising budget.

By controlling when your ad is shown, you can ensure that you are only paying for impressions when they are most likely to result in a sale.

Ad scheduling is an essential tool for any business that wants to get the most out of its advertising budget.

9. You Can Use Remarketing Lists for Search Ads

Remarketing lists for search ads (RLSA) allow you to show your ad to people who have visited your website before. This is a great way to reach potential customers who are already familiar with your brand.

10. Callout Extensions Are a Great Way to Stand Out

Callout extensions are a great way to stand out from the competition. By adding additional text to your ad, you can highlight your unique selling points and give potential customers more information about what you have to offer.

Callout extensions are an easy way to make your ad more relevant and increase your click-through rate. With callout extensions, you have the opportunity to showcase your unique selling points and grab the attention of potential customers.

11. Site Links Can Help You Stand Out

Site links are links to other pages on your website that you can add to your ad. This is a great way to encourage people to click through to your website and learn more about your product or service.

12. You Can Use Ad Extensions to Stand Out

Ad extensions allow you to add additional information to your ads, such as links to other pages on your website or your phone number. This is a great way to make your ad more relevant and increase your click-through rate.

13. You Can Target Specific Days and Times

Did you know that you can target specific days and times in Google Ads? This is a great way to ensure that your ad is shown when potential customers are most likely to be searching for your product or service.

14. You Can Target Specific Locations

Google Ads allows businesses to target potential customers in specific locations. This is a great way to reach local customers who are searching for businesses in your area.

You can target ads to people living in or searching for businesses in specific cities, states, or countries. You can also target ads to people searching for businesses within a certain radius of your business location.

This helps to ensure that your ad reaches people who are likely to be interested in what you have to offer. Targeting specific locations can help you to get the most out of your Google Ads campaign and reach your target customers.

15. You Can Use Negative Keywords to Exclude Irrelevant Searches

Negative keywords are a great way to prevent your ad from showing up for irrelevant searches. By excluding certain words or phrases from your ad, you can lower your Quality Score and save money.

This is especially useful if you have a limited budget or if you’re targeting a specific audience. For example, if you’re selling wedding dresses, you might want to exclude keywords like “cheap” or “prom”.

By doing this, you can make sure that your ad only shows up for people who want to learn more about what you’re selling. As a result, you’ll be more likely to get clicks and conversions.

16. You Can Target Specific Devices

Did you know that you can target specific devices in Google Ads? This is a great way to reach people who are using a particular type of device, such as a smartphone or tablet.

For example, if you have a product that is designed for use on a smartphone, you can target your ads to people who are searching for products on their phones.

This way, you know that people who want to learn more about what you have to offer, view your ad. You can also target specific types of devices, such as tablets or laptops.

This can be a great way to reach people who are looking for products that they can use while on the go. So if you have a product that is perfect for people who are always on the go, make sure to target your ads accordingly.

17. You Can Use Custom Columns to Track Conversions

Google Ads allows you to track conversions through custom columns. This is a great way to measure the success of your campaigns and determine which keywords are converting.

By tracking conversions, you can see which keywords are driving results and make changes to your campaigns accordingly. Custom columns can be found in the “Tools” section of Google Ads.

To set up a custom column, click on the “+Column” button and select “Custom Column.” Then, enter the name of the conversion you want to track and select the appropriate options.

Once you’ve set up your custom column, you can view your conversion data by clicking on the “Conversions” tab.

18. You Can Target Specific Days and Times

One of the great things about Google Ads is that you can target specific days and times. This means that you can make sure your ad is shown when potential customers are most likely to be searching for your product or service.

For example, if you know that your target market is most likely to search for your product on Monday mornings, you can adjust your settings so that your ad is only shown then.

This level of control allows you to maximize your chances of success by ensuring that your ad is seen by those who are most likely to be interested in it.

19. You Can Use Remarketing Lists for Search Ads

Remarketing lists for search ads are a great way to reach potential customers who are already familiar with your brand. By targeting people who have visited your website before, you can show them ads that are relevant to their interests and more likely to result in a sale.

RLSA also allows you to customize your ad campaigns for different segments of your audience, making the most of your marketing budget. If you’re not already using RLSA, now is the time to start!

20. You Can Use Ad Extensions to Stand Out

Ad extensions are a great way to make your ad more relevant and increase your click-through rate. By adding additional information to your ads, such as links to other pages on your website or your phone number, you can make your ad stand out from the competition.

Ad extensions are an easy way to improve your ad’s performance, so be sure to take advantage of them.

If you’re looking for professional digital marketing help, check out Etosconsulting.com.

Integrate PPC Google Advertising Into Your Marketing Today

While we can’t promise that using all of these tips will make you the next PPC Google advertising genius, they should give you a noticeable advantage over your competitors. Always do your research and reach out to professionals for help setting up your campaigns.

Want to learn more? Check out our blog for more articles like this.

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